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January is typically the time for job opportunities. However, between business uncertainty, higher costs, and AI’s evolving impact on roles, we’re kicking off the new year with a slow, cautious job market.

As marketers begin budgeting for 2026, many are faced with the prospect of headcount remaining flat. And without the ability to hire, new initiatives and additional workload can fall to the existing team, risking burnout and attrition.

There are many reasons a hiring company works with a staffing agency. Most notably, when a company needs the niche expertise to hire the right candidate but doesn’t have the time to conduct a search themselves.